Since a hobby of mine is home-winemaking I decided to create a branding system as though it were a real company. Since winemaking is traditional but the theoretical company is quite new I incorporated traditional elements but with a modern twist. This was accomplished though traditional type and images reminiscent of woodcuts but with a more modern layout. This winery is unique in that it specializes in non-grape wines hence the variety of plant illustrations each depicting the main ingredient in one of their more unique wines.
Applications: Labels, stationary set, rack cards and website (in progress).